There’s also a page for a desktop version, though it doesn’t yet have the ad filter. If you’re up for a browser prone to breakage, you can get the Android version on Google Play. ![]() Google warns that Chrome Canary is “not for the faint of heart.” Designed for developers and early adopters, it’s unstable. Knobloch says that users have already been finding the blocker in the Chrome version for Android, if they’re based on the Canary or Developer version. ![]() To try out the new ad-blocking version of Chrome, you’ll have to download a version of Chrome named Canary, as first spotted by Carsten Knobloch on Monday and confirmed by TechCrunch. In other words, it will only block those ads that don’t adhere to guidelines from the industry’s Coalition for Better Ads. Issues that will get an ad filtered include videos that autoplay with sound prestitial ads that block home pages, often while a timer ticks down repeated pop-ups (which Chrome already has the option to block) and sticky ads that persist in spite of scrolling. ![]() Part of that preparation was a self-service tool called “Ad Experience Reports” that alerts them to offending ads on their sites and explains how to fix the issues. When it briefed publishers, it gave them six months to prepare. Google on Monday quietly released an Android version of a native adblocker (or ad filter, as they’d rather call it) for Chrome.Īs we reported when Google’s top ad guy – Sridhar Ramaswamy, senior VP of ads and commerce – blogged about “building a better web for everyone” in June, the new feature isn’t designed to block all ads so much as control those that are particularly annoying.Īlso in June, the Wall Street Journal reported that Google hadn’t talked about the new ad filter with anybody save publishers, agencies and advertisers.
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